Training Objectives

By the end of the course, participants will be able to:

• Understand the role and influence of social media in shaping science communication
• Apply the principles of personal branding to make their own academic work discoverable
• Understand and plan the basics of a communication strategy for research projects orinstitutions
• Learn the basics of how to write content for social media
• Understand and navigate public communication risks on digital platforms such asdisinformation and polarization.