Training Modules

Science on Social Media
The effect of social media platforms on the digital ecosystems: how attention and news creation was reshaped by social media. Understanding the logic of visibility: how algorithms and engagement metrics shape what is seen and shared.
Building a Digital Identity as a Researcher
What does it mean to “be visible” as a scientist online? Strategies for making oneself discoverable and findable. Personal branding basics: goals, audiences, and positioning. Strategic use of platforms: differences in language, features and communities (Twitter/X, Bluesky, LinkedIn, Instagram, etc.)
Communication Strategy for Research Projects and Institutions
How to move from intuition to structured planning: identifying goals, defining audiences, choosing tools. From analytics to feedback: defining what “success” means and how to measure it. Exercises: building a digital communication strategy and content planning for a research project or event.
Writing and Producing for Digital Formats
Writing for social media: clarity, brevity and engagement. Short-form content: case studies and analysis. Exercises: writing and shooting sample content (text and video).
Information Disorder and Digital Risks
The landscape of misinformation and disinformation in science: actors, formats, and platforms. Cognitive biases, echo chambers, and polarization: why facts are not enough and why debunking can backfire. Exercises: hands-on verification and scenario-based roleplay (e.g. crisis communication).